What can the Church learn from Dunkin Donuts?
What can we learn from Dunkin Donuts? Michael Kelley thinks we can learn alot, and I agree with him. Here is his intro paragraph and two concluding paragraphs.
Dunkin Donuts is creaming Starbucks right now. Dunkin won the taste test, it’s 3 times cheaper, and the company is actually expanding whereas Starbucks is closing stores every day. Dunkin is about to roll out a $100 million marketing campaign to trumpet the results of the taste test and try and put the dagger into the heart of Seattle. Some people are saying that Starbucks has seen its better days, and that this is just the beginning of the downhill slide.
Seems like there’s a lesson in there for us as Christ-followers somewhere. Now hear me say this - I’m all for contextualizing the gospel. But I’m also for simply proclaiming what we have to “sell” rather than trying too hard at it.
And you know what else? The thing that we have? It actually tastes good. Maybe the problem is that we don’t really believe the gospel tastes good. We don’t believe it tastes good, so we feel the need to pile alot of stuff ontop of it to make it more palpable. Maybe if we really believed it tasted good, we would have the courage to let it speak for itself, like Dunkin did, rather than trying to help out the product so much.
I found this quote from the article so true and I pray we all have the true confidence and "great taste" of the gospel, not feeling the need to butter it up and market into fluff.
"Maybe the problem is that we don’t really believe the gospel tastes good. We don’t believe it tastes good, so we feel the need to pile alot of stuff on top of it to make it more palpable."
Post a Comment